1 · Adobe is outspending you on AI by a factor of 17

Adobe Firefly commands 29% of the AI design tool market and has generated over 24 billion AI assets. It’s embedded directly into Photoshop, Illustrator, and Premiere — 32.5 million Creative Cloud subscribers open their tools and Firefly is already there. Figma Make holds approximately 2% AI design market share. The gap isn’t product — it’s distribution and capital. Your response can’t be feature-for-feature. It has to be workflow lock-in.

2 · Canva is eating your non-designer users and they’re not coming back

Canva now serves 230 million monthly active users and generates $3 billion in ARR — 3.7x more revenue than Figma. The pattern in reviews is consistent: users who describe themselves as non-designers are choosing Canva for marketing assets, presentations, and social content. Figma Buzz, launched at Config 2025, is a direct response — targeting brand and marketing teams to bring new users into Figma’s ecosystem. It’s the right move but execution risk is high.

3 · AI credit monetization is your biggest near-term lever

Figma began enforcing AI credit limits in March 2026, with 75% of $10K+ customers already consuming AI credits weekly. This is monetizing existing behavior, not creating new demand. The risk: if limits feel punitive before the value is proven, churn accelerates. Frame credits as a value metric, not a usage cap.